Roosegaarde uses various crisis strategies here: he downplays and minimizes the 'victim' (also a frequently used tactic by men in cases of if you decide not to take a position at all. Let them know that you are aware transgressive behavior). Roosegaarde reduces the artistry of Zero Feigl in an almost vicious way. He also denies having done anything wrong and does not respond to the emotions and gut feelings of the media audience.

Missing is empathy, emotion management, process executive list communication. And in doing so, he loses his credibility. 2. Ryanair: our flight has landed safely In May, journalist Roman Protasevich, opponent of 'Europe's last dictator' Alexander Lukashenko, was taken from a plane while flying from Greece to Lithuania with his girlfriend. Belarusian authorities reported a bomb on board that forced the Ryanair plane to land in Minsk. Protasevich was subsequently removed and Ryanair.

Part of a political 'muffled' and public outcry. Not a pleasant position to be in, so crisis communication is a close call. Ryanair wrote this on Twitter: Statement Ryanair crisis. Not a word about a human tragedy but process and factual information as if it were a household announcement. Of course, everything you say about such a case comes under the magnifying glass of many (political) stakeholders. But Ryanair could have easily entered the process communication.